Blog

What’s New with Google Business Profile in 2026

Google Business Profile continues to play a major role in how local customers discover and choose businesses online. In 2026, Google has introduced new features and updates that make profiles more interactive, more intelligent, and more closely tied to customer intent. From AI-powered responses to enhanced booking tools and deeper performance insights, these changes directly impact how businesses show up in local search and Google Maps.

What Is Google Business Profile?

Google Business Profile is one of the most powerful tools for local businesses looking to get found online. When customers search for services near them, Google Business Profile listings often appear before websites, making them a key driver of calls, directions, and website visits. Understanding how this platform works is essential for any business that relies on local customers. In this guide, we explain what Google Business Profile is, how it works, and why properly managing your listing can significantly improve local visibility, trust, and lead generation.

The Ugly Truth: Why SEO "Won’t Work" in 2026 (The $60K Cost to Dominate)

In major cities like Kansas City or Chicago, being on page one isn’t enough anymore. If you aren't in the top three spots, you're losing up to $246,000 in monthly revenue to competitors who are. The ugly truth of 2026 is that "cheap SEO" is dead—dominating a metro market now requires an integrated, high-authority system and an investment that matches the massive scale of the opportunity.

SEO for Contractors

When homeowners need a contractor, they turn to Google. Whether it’s roofing, plumbing, remodeling, or electrical work, the contractors who appear at the top of search results are the ones who get the calls. SEO helps contractors increase visibility, attract high-intent local customers, and generate consistent leads without relying solely on paid ads. In this guide, we break down how SEO for contractors works, why local and service-based optimization matters, and how scalable strategies can help you outrank competitors and grow your business long term.

Google Ads for Contractors

When homeowners need a contractor, they search Google—not social media. The businesses that appear at the top get the calls. Google Ads allows contractors to show up instantly for high-intent searches, putting their services in front of customers ready to hire. But Google Ads only work when set up correctly. With the right keywords, landing pages, and tracking, contractors can avoid wasted ad spend and turn clicks into consistent, profitable local leads.

Why Every Local Business Should Start Using Programmatic SEO in 2026

Local businesses are facing more online competition than ever before, and traditional SEO alone is no longer enough to stay visible. Programmatic SEO offers a scalable way to create highly targeted, data-driven pages that rank faster, attract qualified local traffic, and convert more customers across multiple service areas. Whether you run a contracting business, a home service company, or a local retail brand, programmatic SEO can become one of the most powerful tools in your marketing strategy.

What is Programmatic SEO

In today’s digital-first world, businesses need to reach customers wherever they are. For companies with multiple locations, managing SEO for each location can be overwhelming. This is where Programmatic SEO comes in. Unlike traditional SEO, which focuses on manually optimizing individual pages, Programmatic SEO uses automation to create hundreds or even thousands of location-specific pages. It’s a strategy that not only saves time but also helps multi-location businesses dominate search results in every market they serve.